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14 Comments | Vintage
Slight correction – San BernaRdino, CA. It is a common mistake. Otherwise, cool photo! The location is on an original alignment of US 66 as well.
Poor guys, got scammed by Ray Kroc (according to the movie).
Grew up very close to there. Passed it many times
“First one in America”- was there McDonald’s outside of the US first? Or were they just really optimistic about their prospects?
This would be the third restaurant opened by the brothers. In 1937, they opened their first food stand near the Monrovia airport, where they sold primarily hot dogs. In 1940, the brothers moved their establishment to the southwest corner of N E St and W 14th St. in San Bernardino. They named the restaurant McDonald’s Famous Barb-B-Q, as seen on the sign on the left side of the posted photo. [That restaurant was remodeled and opened as the first McDonald’s in 1948.](https://i.imgur.com/If8NzLl.jpg) That building was demolished in 1953 to be replaced by a building in the now familiar Golden Arches style. The McDonald brothers failed to retain rights to the McDonald’s name when they sold the chain to Ray Kroc, and were forced to rename it “The Big M.” It went out of business and was demolished in 1972, although part of the sign remains; an [independent McDonald’s museum was opened on the site in 1998.](https://californiathroughmylens.com/original-mcdonalds-museum-san-bernardino)
Ray Kroc was working as a salesman for a struggling milkshake mixer manufacturer. Ray was impressed by the efficiency and cleanliness of Richard and Maurice McDonald’s restaurant and franchised the concept in partnership with the McDonald brothers April 1955 in Des Plaines, Illinois. In 1961 Ray bought the entire company except for this original location which the McDonald brothers declined to sell. This location continued operation as “The Big M” because the brothers had sold rights to the McDonald’s name.
Is he belt around his chest?
I just want to reach out and warn them of Michael Keaton those poor sweet fools
Did a few projects on the McDonald’s and the history of fast food when I was in school, actually.
Fun fact: The McDonald brothers drew life-size floor layouts on tennis courts to optimize productivity and do “dry runs” to perfect their layouts.
I wonder what they would think about the monster that they created
Real question, how did the old McDonald’s burgers taste? Because now (since I’ve eat it) they taste nothing that a 100% beef patty, what do they put in their burgers? I know they have lactose in them, because they make me gassy AF, and I’m lactose intolerant, but what else, what give them that singular McD Patty taste?
The Founder was a great movie I highly recommend it
If they could only imagine the evil they were about to release into this world.
Sad they got fucked over by a piece of shit.